Success Story

Low-Code Data Platform for Marketing

Zoolatech supported the development of Alpha, a low-code platform that helps marketing teams consolidate data, automate workflows, and build internal applications without relying on multiple disconnected tools.
Unified data access
across analytics tools, databases, APIs, and spreadsheets.
Workflow automation
reducing manual effort in marketing operations.
Low Code Marketing Operations Platform for Enterprise Teams
Low Code Marketing Operations Platform for Enterprise Teams

Technologies

Technologies

Expertise

Expertise
Client Overview

UserAcquisition

UserAcquisition is a marketing technology company that develops tools for enterprise advertisers and marketing teams.

Its clients include global organizations such as Warner Bros., Riot Games, Wargaming, Scopely, and TransUnion, and the company focuses on helping organizations manage and optimize marketing operations.

Industries

Marketing technology

Headquarters

Los Angeles, CA, USA

Company size

20+ employees
The Challenge

Marketing Teams Relied on Too Many Disconnected Systems

Marketing teams often needed to combine information from analytics platforms, databases, APIs, data warehouses, and spreadsheets to complete everyday tasks. This fragmented environment increased operational complexity and reduced productivity.
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Data fragmentation

Critical information was spread across multiple tools, platforms, and data sources.
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Manual workflows

Teams spent significant time collecting, combining, and updating data across systems.
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Limited operational efficiency

Routine marketing activities required switching between numerous applications and interfaces.
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Complex integrations

Organizations needed a way to connect internal and external systems without building custom solutions from scratch.
Have a Similar Challenge?
Looking to simplify data-intensive workflows and reduce operational complexity?
Contact Sales
Why They Chose Us

Combining Product Engineering and Platform Expertise

The engagement demonstrated Zoolatech’s ability to contribute across frontend, backend, data, and quality engineering disciplines.
Tailored AI strategy for each client

Full-stack platform development

The team supported both user-facing experiences and backend services powering data-intensive applications.
Tailored AI strategy for each client

Enterprise integration expertise

Engineers worked on capabilities designed to connect external platforms, APIs, databases, and marketing systems.
Zoolatech is a senior-heavy engineering firm with Silicon Valley roots and a Miami HQ, specializing in legacy modernization, system re-architecture, and AI deployment to drive long-term, compounding value.

2017

Year Founded

600+

Employees

96%

Client Satisfaction
Workflow

Building a Flexible Low-Code Platform

The engagement followed an iterative product development approach focused on simplifying marketing operations and improving access to business data.
Phase 1

Requirements discovery

Teams collaborated to understand operational challenges and user workflows.
Phase 2

Platform architecture

Engineers designed scalable frontend and backend components capable of supporting flexible integrations.
Phase 3

Application development

The team developed user experiences, APIs, schemas, and platform capabilities for data-driven applications.
Phase 4

Integration enablement

The platform was designed to connect with multiple external systems and data sources.
Phase 5

Continuous improvement

Product capabilities evolved through ongoing collaboration and user feedback.
Zoolatech supported the development of a low-code platform that helps marketing teams centralize data, automate workflows, and reduce reliance on disconnected systems.
Solution

Enabling Data-Driven Marketing Operations

The Alpha platform provides a flexible framework for building internal applications that unify data and automate operational processes.
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Unified data model

The platform enables users to connect and combine information from multiple data sources through a single application layer.
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Low-code application builder

Users can create internal tools, dashboards, tables, and workflows without building custom applications from scratch.
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Bidirectional data integrations

The solution allows users to view, update, and manage information directly from connected systems.
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Workflow automation

Actions performed within applications can be automated, reducing repetitive manual processes.
Results

Supporting More Efficient Marketing Operations

The platform was designed to help teams work with data more efficiently while reducing operational complexity.
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Consolidated data access

Users can work with information from multiple systems through a unified platform.
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Streamlined workflows

The platform reduces the need to switch between numerous tools and interfaces.
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Flexible application development

Teams can create internal applications tailored to specific business processes and operational needs.
Empowerment & Value

Building a Foundation for Operational Efficiency

The platform enables organizations to evolve marketing operations while maintaining flexibility across tools and data sources.
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Adaptable business workflows

Teams can modify applications and processes as operational requirements change.
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Scalable integration framework

The platform provides a foundation for connecting additional systems, datasets, and workflows over time.