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storage costs and 10× savings with AKS vs Azure Functions.
Industries
Industries We Serve
Cross-industry engineering experience across regulated and high-growth sectors.
All IndustriesSuccess Story
Enhancing a Salesforce B2B Marketplace
Zoolatech enhanced a Salesforce B2B marketplace with intelligent search, subscriptions, and fulfillment automation to streamline operations and support growth.
Automated purchasing
supporting recurring orders through subscriptions.
Operational visibility
reducing manual reordering with subscriptions.
Technologies
Salesforce B2B commerce cloud
Salesforce
Vector database
AWS
External shipping carrier integrations (UPS, DHL, USPS mentioned)
PDF reporting
Expertise
Salesforce B2B commerce cloud
Integrations
Business analysis
Client Overview
Procure Impact
The client operates a B2B marketplace connecting buyers and suppliers through a commerce platform built on Salesforce. The marketplace supports product discovery, procurement, fulfillment, supplier management, and analytics for both buyers and sellers. The platform serves multiple business customer segments and manages a large product catalog.
Industries
B2B marketplace, Social procurement
Headquarters
Falls Church, VA, USA
Company size
30+ employees
The Challenge
Scaling Marketplace Operations Increased Complexity
As marketplace adoption grew, manual processes, limited search capabilities, and operational inefficiencies created challenges for both buyers and suppliers. The platform required new capabilities to support growth while maintaining usability and operational control.
Have a Similar Challenge?
Modern commerce platforms require scalable operational workflows to support growth.
Repetitive purchasing workflows
Business buyers frequently reordered the same products. Creating new orders manually increased operational effort and reduced purchasing efficiency.
Product discovery limitations
Standard Salesforce search functionality struggled to return relevant results for complex queries, synonyms, and contextual product requests.
Limited product visibility
With thousands of products available, buyers often had difficulty discovering relevant items and suppliers struggled to surface newer offerings.
Manual fulfillment coordination
Suppliers were required to manage shipping processes manually, including carrier coordination, tracking updates, and fulfillment administration.
Have a Similar Challenge?
Modern commerce platforms require scalable operational workflows to support growth.
Why They Chose Us
Deep Platform Ownership and Product Execution
The engagement demonstrated Zoolatech’s ability to extend marketplace capabilities while continuously adapting solutions based on stakeholder feedback.
Iterative delivery approach
The team rapidly delivered prototypes, validated ideas with stakeholders, and refined functionality through continuous feedback loops.
Complex marketplace expertise
The team supported interconnected commerce, analytics, fulfillment, subscription, and operational workflows across multiple user groups.
Zoolatech is a senior-heavy engineering firm with Silicon Valley roots and a Miami HQ, specializing in legacy modernization, system re-architecture, and AI deployment to drive long-term, compounding value.
2017
Year Founded
600+
Employees
96%
Client Satisfaction
Workflow
Iterative Product Enhancement Across Marketplace Operations
The team used a collaborative and iterative delivery model to validate concepts and evolve features incrementally.
Phase 1
Discovery & Business Alignment
The team reviewed marketplace challenges and identified operational bottlenecks affecting buyers, suppliers, and administrators.
Phase 2
Rapid Prototyping
Initial solutions were implemented and demonstrated early to validate direction before broader rollout.
Phase 3
Capability Expansion
Subscription commerce, search improvements, analytics, referral workflows, and operational tooling were introduced across the platform.
Phase 4
Feedback-Driven Optimization
Marketplace stakeholders continuously evaluated functionality and provided feedback used to refine behavior and user experience.
Phase 5
Production Rollout & Evolution
Capabilities were progressively deployed and enhanced as marketplace adoption expanded.
The marketplace evolved into a more automated commerce experience, improving purchasing, fulfillment, and platform operations.
Solution
Expanding Commerce, Discovery, and Fulfillment Capabilities
Zoolatech supported the implementation of multiple marketplace capabilities designed to improve operational efficiency, product visibility, and user experience.
Hybrid intelligent search
Implemented a multi-layered search experience combining keyword, category, manufacturer, and contextual search capabilities to improve product discovery across thousands of products.
Marketplace analytics
Delivered custom dashboards and reporting tools that provide buyers and suppliers with visibility into purchasing activity, product performance, and marketplace impact metrics.
Program Builder
Implemented an administrative tool that allows marketplace operators to create curated product programs and present targeted recommendations to specific customer segments.
Shipping automation
Integrated marketplace-managed fulfillment workflows with external shipping providers, enabling automated carrier selection, label generation, tracking, and delivery management.
Membership and referral management
Supported tiered membership programs and referral workflows that help expand marketplace participation while managing account-specific benefits, fees, and incentives.
Results
Improved Marketplace Scalability and Operational Efficiency
The platform gained automation, visibility, and operational capabilities needed to support continued growth.
Reduced manual effort
Subscription ordering, fulfillment automation, and operational tooling decreased dependence on manual marketplace processes.
Better product discovery
Enhanced search and recommendation workflows helped users navigate a large product catalog more effectively.
Expanded operational visibility
Custom reporting and dashboard capabilities provided stakeholders with greater insight into marketplace activity and performance.
Empowerment & Value
Supporting Future Marketplace Growth
The platform is positioned to scale operations while maintaining a manageable user experience.
Scalable commerce operations
Marketplace teams can support recurring purchasing, fulfillment, and supplier participation with less operational overhead.
Increased business agility
Administrators can introduce new programs, recommendations, membership structures, and operational workflows without major platform changes.
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