Azure-Driven Release Management and Deployment Modernization
99.999%
availability for main application components.
7X lower
storage costs and 10× savings with AKS vs Azure Functions.
Industries
Industries We Serve
Cross-industry engineering experience across regulated and high-growth sectors.
All IndustriesSuccess Story
AdTech SDK for On-Demand Ads at Liftoff
Ensuring reliable ad delivery and optimized performance across mobile applications.
Optimized ad delivery
with cache-busting and smart retry logic for reliable load times.
Improved app performance
through SDK dependencies that minimize overhead.
Technologies
Android
OkHttp
Gson
AndroidX
LocalBroadcastManager
Okio
Play Services
Hilt
Dagger
Espresso
Mockito
Robolectric
MockWebServer
Expertise
Mobile app development
QA
Monitoring and observability
Backend engineering
DevOps
Client Overview
Liftoff
Liftoff is a global leader in mobile marketing and advertising technology, serving app developers and advertisers across industries such as gaming, e-commerce, finance, and entertainment. The company provides advanced solutions for ad delivery, user acquisition, and monetization, enabling partners to reach high-value audiences at scale.
Industries
Gaming, e-commerce, entertainment
Headquarters
Redwood City, CA, USA
Company size
700+ employees
Challenges
Why an SDK Was Needed
Mobile developers and advertisers faced recurring issues with ad delivery and app performance.
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Let’s optimize your SDK performance with solutions that improve reliability, speed, and developer experience.
Unreliable ad delivery
Ads often failed to load on time, especially in low-connectivity environments, impacting revenue.
Performance overhead
Bulky SDK dependencies slowed app load times, risking user churn.
Poor user experience
Ads didn’t adapt well across devices, hurting engagement.
Limited debugging and monitoring
Developers lacked visibility into errors, metrics, and lifecycle events, making optimization harder.
Have a Similar Problem?
Let’s optimize your SDK performance with solutions that improve reliability, speed, and developer experience.
Why They Chose Us
Production-Grade Engineering Excellence
Liftoff chose Zoolatech for its proven expertise in mobile SDK development and its ability to deliver reliable, data-driven solutions with monitoring and analytics built in from day one.
Deep mobile development expertise
Extensive experience in Android SDK engineering and performance-optimized tooling for global ad tech platforms.
Strong focus on reliability and monitoring
Proven ability to design solutions with error reporting, observability, and analytics built in from day one.
Zoolatech is a senior-heavy engineering firm with Silicon Valley roots and a Miami HQ, specializing in legacy modernization, system re-architecture, and AI deployment to drive long-term, compounding value.
2017
Year Founded
600+
Employees
96%
Client Satisfaction
Workflow
From Design to Deployment
A phased rollout that moved from defining requirements to building, testing, and optimizing—ensuring performance, reliability, and developer usability at every stage.
Phase 1
Discovery and architecture
Defined SDK requirements for ad delivery reliability, analytics, and lifecycle management.
Phase 2
Core SDK build
Implemented cache busting, retry logic, dual screen support, and session data tracking.
Phase 3
Testing and optimization
Used Espresso, Robolectric, Mockito, MockK, and other frameworks for extensive unit and integration testing.
Phase 4
Developer enablement
Delivered error reporting, logging, and SDK signals for metrics + analytics + errors, ensuring continuous performance visibility.
Strong performance, predictable behavior, and transparent metrics are essential to maintaining resilient software that can adapt to evolving technologies and user expectations.
Solution
Inside the AdTech SDK
How the SDK ensures reliable ad delivery, smooth performance, and actionable insights.
Ad delivery features
Implemented cache busting for on-demand cache invalidation and retry mechanisms for network requests, ensuring ads served consistently even under poor connectivity.
Device and lifecycle support
Added dual-screen device compatibility, session data tracking, and an ActivityManager remake to handle complex app lifecycles without losing ad events.
Monitoring and analytics tools
Developed SDK Signals (metrics + analytics + errors), reimplemented error reporting and logging, and introduced SDK metrics for full visibility into performance and stability.
Results
Benefits for Developers and Advertisers
This project delivered measurable improvements across performance, reliability, and user experience—benefiting both developers and advertisers.
The SDK transformed ad delivery into a reliable, measurable engine.
Reliable ad availability and faster apps
Ads consistently loaded even in low-connectivity environments, while lightweight SDK dependencies reduced latency and improved retention.
Better user experience
Dual-screen support and session data tracking ensured ads displayed properly across devices and enhanced overall engagement.
Smarter campaign optimization
Comprehensive metrics, analytics, and error tracking empowered advertisers to refine strategies with real performance insights.
Business Value
Strategic Value—Future-Proofing Ad Delivery
An SDK designed to maximize ad revenue, improve app performance, and support long-term scalability.
Reliable ad delivery
With cache busting and retry mechanisms, ads were consistently available, even in poor network conditions, helping developers avoid missed revenue opportunities.
Optimized user experience
Dual-screen support and lifecycle management ensured smooth ad rendering across devices, reducing user frustration and drop-offs.
Performance efficiency
A thin dependency approach kept the SDK lightweight, improving app load times and retention while lowering performance overhead.
Data-driven optimization
SDK Signals combined metrics, analytics, and errors, giving advertisers and developers actionable insights to refine campaigns and strengthen results.
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