Home > Events > The New GTM Playbook
Free Webinar

The New GTM Playbook:

Lessons from Advising Commerce Tech's Fast-Growing Companies
January 23
2 PM EST
Free Attendance
Speaker
Dennis Yao Yu
Founder & CEO of The Other Group, Ex-Shopify, Society6, Art.com (acquired by Walmart)
Avatar size
Reserve your webinar seat today to uncover how AI drives smarter decisions, higher sales, and lasting customer loyalty.
Missed the live session? Register today and get immediate access to the full webinar recording.
Reserve Your Seat
webinar speaker 2
⏳ The webinar has already taken place.
⏳ The webinar goes live in
00
days
:
00
hours
:
00
minutes
:
00
seconds

Why You Should Attend

Discover how top commerce tech innovators are reshaping growth, engagement, and partnerships in 2026.
  • Discover the new GTM strategies powering today’s leading commerce and AI companies.
  • Unlock modern frameworks for marketing, sales, and partnership-driven growth.
  • Hear real lessons from advising high-growth commerce tech teams and founders.
Covered Topics

The New GTM Playbook – See What’s Inside

Why legacy GTM is collapsing—and how the fastest-growing commerce SaaS and AI companies are rebuilding marketing, sales, partnerships, and teams for an AI-first future.
The GTM Crisis in Commerce Tech

The GTM Crisis in Commerce Tech

Why traditional go-to-market playbooks built for 2020 are breaking in 2025 — and what leading commerce tech companies are replacing them with.
Modern GTM Transformation Frameworks

Modern GTM Transformation Frameworks

How high-growth commerce SaaS and AI companies reshape Marketing (content + thought leadership), Sales (AI-augmented pipeline), and Partnerships (ecosystem-led growth).
The New GTM Metrics

The New GTM Metrics

A look at CAC, sales efficiency, NRR, and partnership ROI in an AI-native world — with benchmarks drawn from advising dozens of commerce tech companies.
Organizational Design for the AI Era

Organizational Design for the AI Era

Team structures, roles, and incentive models that support GTM organizations as AI handles increasingly complex customer interactions.
Meet Our Participants

Our Speaker and Host

Our Speaker

Dennis Yao Yu is the Founder and CEO of The Other Group, a strategic advisory firm that partners with high-growth commerce technologies to unlock revenue opportunities and scale GTM operations.

With a proven track record in commerce SaaS, he previously led a customer success team at Shopify managing 800+ merchants with $8B+ in GMV, achieving 125% net revenue retention and consistently exceeding growth targets.

Avatar size
Dennis Yao Yu
Founder & CEO of The Other Group
Our Host

Chris is a CEO, Business Executive Mentor, and Business Acceleration Strategist at Sustainable Success Coaching & Consulting.

In his role as a Professional Keynote Speaker, Chris impacts diverse audiences, sharing his insights on revenue and profit strategies, emotional intelligence within leadership and team busking, and crafting valuable customer experiences.

Salem
Christopher Salem
Executive Coach, Keynote Speaker
Frequently asked questions

How do I join the webinar?

After registering, you’ll receive a confirmation email from ClickMeeting with your personal access link. Simply click that link a few minutes before the session begins — no additional software or downloads required.

Who is this webinar for?

This session is for senior leaders across commerce technology and enterprise retail — including GTM, Digital, Product, Innovation, and Technology executives. It’s designed for commerce SaaS leaders as well as retail teams exploring new growth models, partnerships, and modern go-to-market strategies.

Is there a cost to attend?

No — the webinar is free. Attendance is invitation-only and limited to 100 qualified leaders to ensure a focused and high-value discussion.

Will the session be recorded?

Yes. All registered participants will receive a link to the webinar recording after the live event, so you can revisit the insights at your convenience.

Can I invite a colleague?

Yes — if they are a senior leader in commerce tech or retail, you may share the registration link. Participation is subject to availability.