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Industries
Industries We Serve
Cross-industry engineering experience across regulated and high-growth sectors.
All IndustriesSuccess Story
Building a CRM Platform for Fashion Influencers
Zoolatech supported Chictopia in developing a CRM platform that helps fashion influencers manage relationships and gain actionable insights.
Scalable platform foundation
built to support future growth.
Actionable reporting
providing custom business insights.
Technologies
Ruby on Rails 6.0
React.js
Heroku
Expertise
Ruby on Rails
Front-end engineering
Software architecture
Client Overview
Chictopia
Chictopia is a California-based technology company that develops CRM software for fashion influencers operating across major social media platforms. The platform helps influencers manage relationships, organize business activities, and leverage data to support audience growth and campaign planning.
Industries
Marketing technology, influencer technology
Headquarters
San Francisco, CA, USA
Company size
10+ employees
The Challenge
Influencer Management Workflows Lacked a Dedicated CRM Platform
As Chictopia expanded its vision for supporting fashion influencers, the company needed a scalable CRM platform capable of managing influencer workflows, supporting future growth, and delivering meaningful business insights.
Have a Similar Challenge?
Build scalable digital products with a strong architectural foundation.
A new platform required architectural planning
Building a new product required establishing a technical foundation that could support future expansion and evolving business requirements.
Influencer data needed actionable insights
Users required reporting capabilities that could transform platform data into practical guidance for planning social media initiatives.
Scalability was critical from the start
The platform needed to support growth without creating future operational or technical limitations.
Product development required cross-functional expertise
Frontend, backend, and architectural decisions had to align to support long-term product success.
Have a Similar Challenge?
Build scalable digital products with a strong architectural foundation.
Why They Chose Us
Product Engineering Support for Emerging Platforms
Zoolatech demonstrated the ability to contribute across architecture, fullstack development, and platform planning activities.
Fullstack development expertise
The team supported both frontend and backend development efforts using modern web technologies.
Architecture-focused collaboration
Engineers contributed to technical planning and platform design decisions that supported future scalability.
Zoolatech is a senior-heavy engineering firm with Silicon Valley roots and a Miami HQ, specializing in legacy modernization, system re-architecture, and AI deployment to drive long-term, compounding value.
2017
Year Founded
600+
Employees
96%
Client Satisfaction
Workflow
Supporting CRM Product Development from Foundation to Delivery
The engagement focused on creating a scalable platform while enabling continuous product evolution.
Phase 1
Defining platform requirements
The team collaborated with stakeholders to understand product goals, user needs, and technical requirements.
Phase 2
Planning the platform architecture
Architecture and infrastructure decisions were evaluated to establish a foundation for future growth.
Phase 3
Developing core CRM functionality
Frontend and backend capabilities were implemented to support influencer relationship management workflows.
Phase 4
Enabling reporting and insights
Custom reporting capabilities were introduced to help users generate actionable business insights.
Phase 5
Supporting ongoing product evolution
The team continued contributing to platform enhancements and feature development initiatives.
Zoolatech helped establish the foundation for a CRM platform designed for fashion influencers, supporting both operational workflows and data-driven decision-making.
Solution
Delivering a CRM Platform for Influencer Management
The engagement combined product engineering, architecture planning, and analytics capabilities to support Chictopia's platform vision.
CRM platform development
The team contributed to the development of a platform designed to support influencer relationship management and business operations.
Fullstack application engineering
Ruby on Rails and React.js were used to support both backend services and user-facing experiences.
Architecture planning
Engineers participated in platform design discussions to help establish a scalable technical foundation.
Reporting and analytics capabilities
Custom reporting functionality enabled users to generate insights that support future social media planning initiatives.
Results
Delivered a Scalable CRM Foundation
The engagement established a scalable CRM platform with the technical foundation needed to support future product enhancements and data-driven decision-making.
CRM platform launched for ongoing development
The team helped create the technical foundation required to support product evolution and future enhancements.
Improved visibility through reporting
Custom reporting capabilities provided users with access to actionable information for planning activities.
Scalable architecture foundation
Platform design decisions supported future growth and continued feature expansion.
Empowerment & Value
Supporting Sustainable Product Growth
The platform is better positioned to evolve with new capabilities, supporting future business needs and continued product development.
Future-ready product foundation
A scalable architecture provides flexibility for future enhancements and evolving customer needs.
Data-informed decision making
Reporting capabilities enable users to leverage platform insights when planning social media initiatives.
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