Success Story

Reverse Proxy Architecture for Seamless Partner Integrations

Delivered high-speed, white-label finance experiences at scale.
20X
faster builds reduced build times from ~1 hour to just 3–4 minutes.
Frictionless integrations
with unified caching and SSR design.

Technologies

Technologies

Expertise

Expertise
Client Overview

Credible

Credible is a technology-driven financial marketplace connecting consumers with personalized loan and financial product options. The company partners with leading media and financial brands to deliver trusted, white-labeled experiences across multiple digital channels.

Industries

FinTech

Headquarters

San Francisco, CA, USA

Company size

200+ employees
Challenges

Slow, Fragile Monolith Limited Partner Growth

Credible’s partners needed white-label financial experiences under their own domains, but the existing monolithic system was slow, fragile, and difficult to scale for multiple brands.
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Static build bottlenecks

Over 1,600 statically generated pages caused build times exceeding an hour, delaying deployments.
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Cache inconsistency

Split caching across pods and browsers led to outdated content and unpredictable refreshes.
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Maintenance complexity

Shared codebases across partner apps increased technical debt and slowed updates.
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No cache invalidation

CMS content changes weren’t reflected instantly, forcing manual interventions and stale user experiences.
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Transform fragile legacy systems into fast, future-ready architectures.
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Why They Chose Us

Trusted for Scalable, Enterprise-Grade Architecture

Zoolatech was selected for our ability to turn architectural bottlenecks into scalable, future-proof platforms.
Tailored AI strategy for each client

Proven architectural expertise

A history of designing high-performance, modular systems that balance innovation with enterprise reliability made Zoolatech a trusted choice for complex platform rebuilds.
Tailored AI strategy for each client

Collaborative engineering culture

Zoolatech’s teams work as true extensions of client organizations—adapting to internal workflows, maintaining transparency, and accelerating delivery without sacrificing quality.
Zoolatech is a senior-heavy engineering firm with Silicon Valley roots and a Miami HQ, specializing in legacy modernization, system re-architecture, and AI deployment to drive long-term, compounding value.

2017

Year Founded

600+

Employees

96%

Client Satisfaction
Workflow

Structured Delivery for Predictable Outcomes

A phased approach aligned architecture decisions with partner needs, reducing risk while accelerating value.
Phase 1

Discovery and alignment

Mapped partner domain requirements, CMS update cadence, and caching constraints; aligned success metrics with business and engineering stakeholders.
Phase 2

Architecture review and strategy

Evaluated SSG vs. SSR trade-offs; defined modular app split, unified caching with CloudFront, and reverse proxy patterns for partner domains.
Phase 3

Pilot build

Implemented SSR foundation, proxy routing, and observability; validated performance, cache behavior, and editor workflows end-to-end.
Phase 4

Platform hardening

Introduced CMS-driven cache invalidation plugin, revalidation queue, and worker processes; standardized deployment pipelines and rollbacks.
Phase 5

Scale-out and templatization

Productized partner app blueprint, codified shared patterns, and enabled low-touch onboarding for additional partners.
Legacy systems were modernized and integrated to enhance analytics, reduce fraud risk, and support sustainable expansion.
Solution

Reverse Proxy Architecture

The Zoolatech team reimagined Credible’s monolithic setup into modular, server-side rendered applications built to serve branded content seamlessly under partner domains.
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Partner-ready framework

Created a structure that lets each media partner host Credible experiences under their own brand and domain without duplicate builds.
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Faster, smarter updates

Introduced automated content refreshing, ensuring every partner site always shows the latest information from Credible’s CMS.
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Unified performance layer

Rebuilt the foundation for faster load times and consistent reliability across all partner sites, improving both user experience and operational control.
Results

Transforming Speed, Stability, and Scale

The new reverse proxy architecture delivered major gains in performance, reliability, and partner expansion capacity.
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20X faster build times

Build durations dropped from nearly an hour to just a few minutes, enabling more frequent releases and rapid iteration. Engineering teams could now test, deploy, and validate partner updates multiple times a day instead of waiting for lengthy rebuilds.
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Always-fresh content

Automated cache invalidation ensured partner pages reflected every CMS update within minutes. Content editors no longer needed manual interventions, and end-users consistently saw the latest financial information across all partner domains.
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Easier partner expansion

The modular setup provided a repeatable framework for new integrations. Partners like WSJ were onboarded quickly without re-engineering, allowing Credible to scale its ecosystem efficiently while maintaining performance and brand consistency.
Business Value

Enabling Speed, Confidence, and Growth

The new architecture improved performance and transformed how Credible’s teams and partners work—driving speed, alignment, and long-term scalability.
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Operational agility

Teams can publish and deploy updates in real time, reducing release cycles and improving coordination.
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Scalable foundation

A flexible framework supports new partner launches with minimal effort and lower maintenance costs.