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Credible: Unified Content Platform

Success Story

Strapi-Powered CMS Unifies Content Management

Simpler publishing. Stronger performance. Made for digital velocity.

3x faster

content launch with new SEO pages in hours instead of days.

100%

content autonomy of the marketing and editorial teams.

Technologies

Strapi CMS

Next.js

AWS

CloudFront

Redis

Snowplow Analytics

GitHub Actions

Expertise

Web development

Cloud

CI/CD

Credible is a US-based financial technology company that provides a transparent marketplace for comparing loan and credit offers from multiple lenders. Its platform helps users make informed financial decisions through accurate data, personalized recommendations, and a streamlined digital experience. As a regulated fintech company, Credible prioritizes security, scalability, and innovation across all its technology initiatives.

Industries

FinTech

Headquarters

San Francisco, CA, USA

Company size

200+ employees

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Disconnected tools

Content lived across WordPress, Instapage, and hardcoded SEO pages—causing inefficiency and inconsistent performance.

Engineering dependence

Every new landing page required developer involvement, extending campaign lead times and reducing delivery velocity.

Limited partner scalability

Each new integration required manual setup, making it difficult to onboard major affiliates like FOX or WSJ quickly.

No centralized analytics

Without unified tracking, teams couldn’t effectively measure performance or optimize partner-driven traffic.

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Build digital solutions that grow revenue and strengthen your brand presence.

Contact Sales

Cross-functional expertise

Our integrated teams of engineers, QA specialists, and delivery leads bring end-to-end ownership, ensuring every build is reliable, maintainable, and future-ready.

Proven enterprise delivery

Zoolatech’s experience in large-scale digital transformation projects gave Credible confidence in our ability to modernize systems quickly while maintaining stability and performance.

Zoolatech is a senior-heavy engineering firm with Silicon Valley roots and a Miami HQ, specializing in legacy modernization, system re-architecture, and AI deployment to drive long-term, compounding value.

2017

Year Founded

600+

Employees

96%

Client Satisfaction

Phase 1

Discovery and validation

Zoolatech engineers partnered with Credible’s internal architect and product team to evaluate multiple CMS options and define success criteria for scalability, usability, and integration flexibility.

Phase 2

MVP build and internal pilot

A lean MVP of the Strapi CMS was developed and deployed on internal pages to validate content workflows, component structure, and publishing governance.

Phase 3

External integration rollout

Following successful validation, the CMS was extended to power co-branded landing pages for external media partners, beginning with FOX and WSJ.

Phase 4

Optimization and automation

Versioning, content preview, and scheduled publishing were introduced, along with CI/CD automation and data validation rules to maintain consistency across campaigns.

A unified headless CMS platform accelerated campaign launches, eliminated developer dependence, and gave content teams full control over publishing at scale.

Dynamic content components

Reusable, pre-styled modules allowed editors to create new pages rapidly while maintaining design consistency and SEO optimization.

Draft preview and scheduling

Preview mode and automated scheduling gave teams full control over content timing and accuracy.

Automated governance and CI/CD

Built-in validation and GitHub Actions automation ensured publishing reliability and smooth deployments.

Option	Risk	Mitigation
Legacy data migration	Data loss or inconsistency during transfer from WordPress and Instapage.	Automated migration scripts and validation rules ensured data accuracy before production launch.
Editor adoption curve	Non-technical users might struggle with new workflows and governance rules.	Zoolatech conducted guided onboarding sessions and built intuitive UI flows within Strapi for easier navigation.
Performance optimization	Increased load from dynamic content could affect partner page performance.	Redis caching and CloudFront CDN integration maintained fast response times across high-traffic properties.
Release reliability	Manual deployments could introduce errors during frequent updates.	CI/CD automation with GitHub Actions standardized releases and reduced deployment risks.