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Cross-industry engineering experience across regulated and high-growth sectors.
All IndustriesSuccess Story
Scaling a B2B Produce Marketplace
Zoolatech supported Full Harvest's B2B marketplace, helping scale a platform that connects farms with food and beverage businesses to reduce food waste.
Food waste reduction
through a marketplace connecting supply and demand.
B2B commerce platform
supporting transactions between farms and food businesses.
Technologies
Ruby on Rails
React
PostgreSQL
APIs
Expertise
Fullstack engineering
Marketplace development
API development
Client Overview
Full Harvest
Full Harvest is an AgTech company that operates a B2B marketplace connecting farms with food and beverage businesses.
The platform helps growers sell surplus and imperfect produce that might otherwise go to waste, creating new revenue opportunities while improving supply chain efficiency.
Industries
Agricultural technology (AgTech)
Headquarters
San Francisco, CA, USA
Company size
20+ employees
The Challenge
Scaling a Growing B2B Marketplace
As marketplace adoption grew, Full Harvest needed to expand platform capabilities, automate workflows, and improve self-service tools while supporting continued growth.
Have a Similar Challenge?
Automate workflows and streamline marketplace management.
Manual operational processes
Marketplace workflows required automation to reduce administrative effort and improve efficiency.
Growing platform demands
The platform needed to support increasing marketplace activity while maintaining reliability and usability.
Integration complexity
Business operations depended on multiple internal and third-party systems that needed to work together seamlessly.
Self-service limitations
Additional tools and capabilities were needed to help users manage marketplace activities more independently.
Have a Similar Challenge?
Automate workflows and streamline marketplace management.
Why They Chose Us
Supporting Marketplace Growth Through Product Engineering
The engagement demonstrated Zoolatech’s ability to contribute across product development, platform scalability, and business process automation.
Marketplace engineering expertise
The team supported the development of commerce capabilities connecting suppliers and buyers through a digital platform.
End-to-end product development
Engineers participated throughout the feature lifecycle, from design discussions and implementation to deployment and ongoing improvements.
Zoolatech is a senior-heavy engineering firm with Silicon Valley roots and a Miami HQ, specializing in legacy modernization, system re-architecture, and AI deployment to drive long-term, compounding value.
2017
Year Founded
600+
Employees
96%
Client Satisfaction
Workflow
Scaling a Marketplace Platform
The engagement followed an iterative product development approach focused on expanding marketplace capabilities and improving operational efficiency.
Phase 1
Understanding business requirements
Teams collaborated with stakeholders to align engineering efforts with marketplace and operational goals.
Phase 2
Designing scalable solutions
Engineers participated in architecture discussions and feature design activities.
Phase 3
Developing platform capabilities
The team implemented new features, integrations, and operational improvements across the marketplace.
Phase 4
Automating business processes
Engineering efforts focused on reducing manual work through automation and self-service functionality.
Phase 5
Supporting continuous growth
The platform continued evolving through ongoing development and product enhancements.
Zoolatech supported the evolution of a B2B marketplace that helps reduce food waste by connecting farms and food businesses through digital commerce.
Solution
Expanding Marketplace Capabilities
The engagement combined product engineering and platform development expertise to support the growth of Full Harvest's marketplace ecosystem.
Marketplace functionality
The platform enables farms and food businesses to discover, buy, and sell surplus produce through a centralized marketplace.
Business process automation
Automation capabilities help reduce manual operational work and improve efficiency across marketplace workflows.
Third-party integrations
The solution supports integrations with external services and business systems required for marketplace operations.
Self-service tools
Administrative and self-service capabilities help users manage marketplace activities more efficiently.
Results
Supporting Marketplace Growth and Operational Efficiency
The engagement expanded engineering capacity and supported the continued evolution of the platform.
Marketplace expansion support
Engineering efforts contributed to the growth and ongoing enhancement of the platform.
Operational improvements
Automation and self-service initiatives helped support more efficient marketplace workflows.
Scalable technology foundation
The platform continued evolving on a foundation designed to support future growth.
Empowerment & Value
Supporting a More Sustainable Food Supply Chain
The platform provides a digital foundation for reducing waste and improving connections between growers and buyers.
Improved marketplace efficiency
Digital workflows help streamline interactions between supply and demand participants.
Foundation for future growth
The platform can continue expanding as marketplace participation and transaction volumes increase.
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