Flutter App for Real-Time Waitlist and Reservations
Faster table turns
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Unified flow
with a single app for host, server, and guest data.
Industries
Industries We Serve
Cross-industry engineering experience across regulated and high-growth sectors.
All IndustriesSuccess Story
Personalized Wellness Platform
Zoolatech delivered a complete mobile ecosystem spanning iOS, Android, backend services, AI-powered recommendations, subscriptions, analytics, and marketing automation.
35K active users
supported through a scalable cross-platform ecosystem.
AI-driven experiences
powered by behavioral recommendations, content discovery, experimentation, etc.
Technologies
React Native
Node.js
NestJS
Recombee
Typesense
PostHog
Braze
AppsFlyer
Metabase
Firebase
Sentry
Mux
Expertise
Mobile app development
AI/ML
End-to-end software development
Client Overview
Joy101
Joy101 is a digital wellness platform that delivers personalized wellness content, guided practices, and subscription-based experiences through iOS and Android applications.
As the product launched and expanded its user base, Joy101 required a scalable technology foundation capable of supporting personalization, subscriptions, analytics, and continuous product growth.
Industries
Digital health & wellness
Headquarters
New York, NY, USA
Company size
10 employees
The Challenge
Building a Scalable Digital Product Without an Existing Technology Foundation
The client needed to launch a new digital wellness product but had no existing codebase, infrastructure, or technical foundation. At the same time, the platform needed to support an initial iOS launch while maintaining a clear path toward Android expansion and future growth.
Have a Similar Challenge?
Launching a digital product requires the right architecture, delivery model, and technology foundation to support future growth.
Greenfield product development
With no existing platform in place, every architectural, infrastructure, and technology decision needed to be made from the outset while minimizing future technical debt.
Multi-platform expansion
The product roadmap required a successful iOS launch followed by Android deployment without creating separate technology stacks or fragmented user experiences.
Personalized content delivery
As content volume increased, manual and rule-based recommendation approaches would become difficult to scale and optimize effectively.
Growth and attribution visibility
The platform required integrated analytics, marketing automation, attribution tracking, and experimentation capabilities to understand user behavior and optimize conversions.
Have a Similar Challenge?
Launching a digital product requires the right architecture, delivery model, and technology foundation to support future growth.
Why They Chose Us
End-to-End Engineering Partner for Product Growth
Joy101 needed an engineering partner capable of delivering mobile applications, backend services, platform integrations, and ongoing product evolution through a single cross-functional team.
End-to-end delivery ownership
Zoolatech provided a cross-functional team capable of delivering mobile applications, backend services, integrations, quality assurance, and platform releases through a managed delivery model.
Product scaling expertise
The engagement combined application development, personalization capabilities, subscription management, analytics infrastructure, and marketing technology integrations within a single delivery team.
Zoolatech is a senior-heavy engineering firm with Silicon Valley roots and a Miami HQ, specializing in legacy modernization, system re-architecture, and AI deployment to drive long-term, compounding value.
2017
Year Founded
600+
Employees
96%
Client Satisfaction
Workflow
Building Solutions for Hybrid Teams
The engagement followed an iterative development approach designed to support evolving product and business needs.
Phase 1
Discovery & architecture
The team gathered requirements, selected the technology stack, established architecture principles, and created the foundation for future platform growth.
Phase 2
iOS development & launch
Zoolatech built the initial React Native application, backend services, and content management integrations before successfully releasing the product on the App Store.
Phase 3
Marketing & analytics implementation
PostHog, Braze, AppsFlyer, and Metabase were integrated to create a connected analytics, attribution, and lifecycle marketing ecosystem.
Phase 4
Platform feature expansion
The team implemented deep linking, subscription management, personalized content scheduling, and full-text search capabilities to improve user engagement.
Phase 5
Recommendation engine modernization
The platform evolved from rule-based recommendations to AI-powered personalization using Recombee, supported by controlled rollouts and A/B testing.
Phase 6
Android launch
The application was extended to Android with Google Play Billing, platform-specific subscription management, UI refinement, and successful Google Play publication.
Zoolatech transformed a product concept into a scalable wellness platform with mobile apps, personalization, subscriptions, and analytics.
Solution
End-to-End Mobile Platform With Personalization and Growth Infrastructure
Zoolatech delivered the applications, backend services, recommendation systems, and marketing technology stack required to support acquisition, engagement, and monetization.
Cross-platform mobile applications
React Native applications were delivered for both iOS and Android, providing feature parity while accelerating development and maintenance across platforms.
Native subscription management
The platform integrates directly with StoreKit on iOS and Google Play Billing on Android, enabling native subscription purchasing and restoration without relying on third-party billing wrappers.
AI-powered recommendations
Recombee-powered recommendation services personalize content delivery using behavioral signals including content opens, views, completions, and engagement duration.
Search and content discovery
Typesense-powered search and deep linking capabilities help users discover relevant content while supporting organic sharing, campaign engagement, and attribution tracking.
Results
Delivering a Foundation for Sustainable Product Growth
The platform launched successfully across iOS and Android, establishing the foundation for user growth, engagement, and ongoing optimization.
35K monthly active users
The platform supports approximately 35,000 monthly active users through an integrated ecosystem spanning mobile applications, backend services, analytics, and personalization.
Cross-platform market reach
Successful launches on both the App Store and Google Play expanded accessibility and enabled the product to serve users across the two largest mobile ecosystems.
Data-driven growth optimization
Integrated analytics, attribution, lifecycle marketing, and experimentation capabilities provide ongoing visibility into acquisition performance, user engagement, and trial-to-paid conversion opportunities.
Empowerment & Value
Enabling Continuous Product Evolution
A flexible technology foundation enables the team to evolve the product as user needs and business goals change.
Scalable personalization
AI-powered recommendations, search capabilities, and behavioral tracking provide a foundation for continuously improving content relevance as the platform grows.
Continuous optimization
The combination of analytics, marketing automation, attribution, and A/B testing enables teams to make data-driven decisions and refine user experiences over time.
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