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Loyalty Experience Redesign

Success Story

Redesigned Loyalty Experience for Mobile Shoppers

Created instant visibility of rewards and status to deepen engagement and drive repeat purchase behavior.

+20%

awareness from a strong increase in loyalty dashboard impressions.

+4.1%

increase in the add-to-bag rate, indicating stronger purchase intent.

Technologies

SwiftUI

UIKit bridging

Core Motion animations

Expertise

Mobile app development

UI/UX design

Legacy modernization

Frontend engineering

A/B testing

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Low awareness

Many loyalty members were unaware of their available perks, including notes, tier progress, and bonus days.

Limited engagement

Lack of timely, personalized reminders meant customers missed out on promotions and spend thresholds that could boost retention.

Minimal usage

Even when customers knew about benefits, they often failed to use them, reducing perceived program value.

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Let’s build solutions that drive measurable engagement.

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Mobile excellence

Zoolatech brings deep expertise in mobile development, delivering seamless, high-performing customer experiences across iOS at enterprise scale.

Outcome-driven approach

Our teams focus on measurable impact—tying design and engineering choices directly to engagement, retention, and revenue goals.

Zoolatech is a senior-heavy engineering firm with Silicon Valley roots and a Miami HQ, specializing in legacy modernization, system re-architecture, and AI deployment to drive long-term, compounding value.

2017

Year Founded

600+

Employees

96%

Client Satisfaction

Phase 1

Discovery and research

Analyzed customer pain points, loyalty usage patterns, and existing digital flows to define key opportunities for awareness and engagement.

Phase 2

Design and prototyping

Developed SwiftUI-based designs with integrated loyalty visibility, using UIKit bridging to support complex transitions and animations.

Phase 3

Iterative development

Delivered features in increments, validating each with A/B testing and customer feedback loops to ensure measurable impact.

Phase 4

Testing and optimization

Applied KPI tracking (WAU, ATB, RPV) to refine features, improve performance, and optimize for both speed and stability.

Phase 5

Launch and scale

Rolled out enhancements at enterprise scale across app and web, with a roadmap for future loyalty personalization.

Clearer visibility and more intuitive interactions empowered shoppers to understand and use their rewards effortlessly—elevating satisfaction and turning loyalty into a true growth engine.

SwiftUI redesign

Implemented a fresh loyalty interface using SwiftUI, delivering modern, responsive, and visually engaging layouts.

Seamless transitions

Bridged UIKit and SwiftUI to enable smooth animations and complex interactions where no native solution existed.

Dynamic visuals

Created an animated shimmer effect powered by Core Motion, celebrating customer progress and enhancing perceived value.

Option	Risk	Mitigation
Technical integration	Bridging SwiftUI and UIKit could cause instability.	Built custom solutions and optimized transitions to maintain performance.
Performance impact	Rich animations could slow down the app.	Used lightweight Core Motion effects and phased rollouts to ensure smooth performance.
Customer adoption	Customers might overlook new loyalty features.	Designed engaging animations and reminders to surface benefits clearly.