Azure-Driven Release Management and Deployment Modernization
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availability for main application components.
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storage costs and 10× savings with AKS vs Azure Functions.
Industries
Industries We Serve
Cross-industry engineering experience across regulated and high-growth sectors.
All IndustriesTechnologies
Swift
Kotlin
React Native
CRM
Expertise
Mobile app development
Integrations
Client Overview
Zalando
Zalando is one of Europe’s leading online retail platforms with 51 million active users across 25 markets. Headquartered in Berlin, Zalando specializes in fashion and lifestyle, managing a high-volume digital ecosystem with global reach.
Industries
Retail, E-commerce, Fashion
Headquarters
Berlin, Germany
Company size
10,000+ employees
Challenges
Fragmented Alerts and Lack of Unified Experience
Zalando’s legacy reminder system created friction in a critical moment of customer intent, limiting engagement, transparency, and scalability.
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Let’s build scalable engagement features that drive retention and conversion.
Legacy system complexity
An aging architecture lacked transparency, leaving users uncertain about reminder status and outcomes.
Limited alert capabilities
Only basic back-in-stock alerts were supported, restricting expansion into price drops and other engagement triggers.
Cross-platform inconsistency
Reminder logic and UX varied across iOS and Android, creating fragmented user experiences.
Risky system migration
Replacing a live reminder system required ensuring no active alerts were lost during transition.
Have a Similar Problem?
Let’s build scalable engagement features that drive retention and conversion.
Why They Chose Us
Proven Expertise in Customer Lifecycle Platforms
Zalando chose Zoolatech for its ability to modernize legacy systems while enabling scalable, CRM-driven engagement across platforms.
Mobile engagement systems
Expertise in building cross-platform features that integrate seamlessly into mobile ecosystems.
CRM integration
Strong capability in aligning product features with CRM systems to enable lifecycle-driven engagement.
Zoolatech is a senior-heavy engineering firm with Silicon Valley roots and a Miami HQ, specializing in legacy modernization, system re-architecture, and AI deployment to drive long-term, compounding value.
2017
Year Founded
600+
Employees
96%
Client Satisfaction
Workflow
Structured Approach to System Modernization
A phased approach ensured seamless migration, platform consistency, and an uninterrupted customer experience.
Phase 1
Discovery and analysis
Assessed legacy system limitations, user flows, and platform inconsistencies.
Phase 2
Architecture design
Designed a centralized reminder system supporting multiple alert types and future extensibility.
Phase 3
Implementation
Built unified Notify Me functionality across iOS and Android platforms.
Phase 4
Migration and validation
Replaced the legacy system while ensuring no active reminders were lost or disrupted.
Phase 5
Integration
Connected Notify Me with CRM, push notifications, and broader engagement channels.
The centralized alert system simplified user journeys, expanded engagement, and enabled consistent cross-platform experiences.
Solution
Centralized Notify Me Architecture
Zoolatech delivered a scalable, unified product alert system across all platforms.
Simplified alert flow
Reduced steps for setting reminders with clear confirmation and status visibility.
Multi-type alerts
Supports price drops, back-in-stock notifications, and future event-driven alerts.
Cross-platform system
Single centralized architecture ensures consistent experience across mobile platforms.
Results
From Legacy Complexity to Scalable Engagement
The new system transformed product alerts into a reliable, high-impact engagement channel.
Full system replacement
Legacy reminder system fully replaced with a modern, user-friendly solution.
Expanded engagement use cases
Supports multiple alert types, enabling richer and more targeted customer interactions.
Consistent experience
A unified system delivers the same behavior and UX across all platforms.
Business Value
A Foundation for Customer Retention at Scale
Zalando now operates a scalable engagement layer supporting advanced lifecycle marketing strategies.
Higher retention potential
Improved alert experience drives return visits and increases likelihood of conversion.
Future-ready engagement
Foundation supports deeper integration with push, in-app messaging, and Notification Center initiatives.
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