Success Story

Enabling Same-Day Pickup for Off-Price Shoppers

A seamless digital-to-store experience that boosted sales, margin, and customer satisfaction.
55%
growth from same-day orders by introducing BOPUS.
6.8%
higher contribution margin with digital pickups reduced.

Technologies

Technologies

Expertise

Expertise
Client Overview

Large-Scale Retail Organization

NDA

A leading fashion retailer serving millions of customers across North America, known for combining value-driven merchandise with a strong digital and in-store experience. The company operates hundreds of locations nationwide and continues to expand its omnichannel capabilities to meet evolving shopper expectations.

Industries:

Fashion and apparel retail

Country:

USA
NDA
Challenges

Lack of Same-Day Fulfillment Slowed Growth

Customers couldn’t see what was available in local stores or pick up purchases the same day—creating friction between digital discovery and in-store fulfillment.
Have a Similar Problem?
Let’s modernize your digital platforms and accelerate omnichannel growth.
Contact Sales
Ellipse

No store-level visibility

Shoppers lacked real-time insight into store inventory, making it difficult to plan trips or confirm availability before arriving.
Ellipse

No same-day pickup option

Customers were limited to shipping-only fulfillment, delaying gratification and reducing conversion potential for digital orders.
Ellipse

High shipping costs

A $9.99 delivery fee discouraged smaller purchases and limited conversion rates, especially among price-sensitive shoppers.
Ellipse

Lost in-store opportunities

Without Buy Online, Pick Up In Store (BOPUS), the retailer missed opportunities for incremental sales during in-store pickups.
Have a Similar Problem?
Let’s modernize your digital platforms and accelerate omnichannel growth.
Contact Sales
Why They Chose Us

Chosen for Deep Retail Industry Expertise

The retailer partnered with Zoolatech for its proven ability to modernize enterprise mobile platforms and deliver a measurable impact in digital retail transformation.
Tailored AI strategy for each client

Proven mobile development excellence

Zoolatech’s iOS engineering team had extensive experience modernizing large-scale retail apps—refactoring legacy code, optimizing performance, and improving user flows for millions of active shoppers.
Tailored AI strategy for each client

Omnichannel commerce expertise

Our track record in integrating store inventory systems and digital order fulfillment gave the client confidence in achieving fast, reliable BOPUS implementation at scale.
Zoolatech is a senior-heavy engineering firm with Silicon Valley roots and a Miami HQ, specializing in legacy modernization, system re-architecture, and AI deployment to drive long-term, compounding value.

2017

Year Founded

600+

Employees

96%

Client Satisfaction
Workflow

A Structured Delivery Approach to Enable Same-Day Pickup

Zoolatech followed a phased delivery model to ensure a seamless rollout—balancing speed, technical quality, and user experience across the retailer’s mobile ecosystem.
Phase 1

Discovery and architecture review

Assessed the existing mobile codebase, identified legacy dependencies, and mapped integration points with store inventory and fulfillment systems.
Phase 2

Refactoring and foundation build

Refactored the preferred store and ZIP code experience across the app, creating a single source of truth for location data and removing outdated logic.
Phase 3

Feature implementation

Added store filter functionality, “My Store” menu, and the ability to save preferred locations for quick access to local availability and pickup options.
Phase 4

Integration and testing

Integrated with back-end APIs to enable real-time inventory visibility and same-day BOPUS functionality; conducted end-to-end QA across multiple store environments.
Phase 5

Launch and optimization

Deployed the new fulfillment flow, monitored performance and adoption metrics, and prepared for the loyalty program rollout leveraging BOPUS incentives.
A same-day pickup mobile experience was enabled with real-time store inventory and BOPUS functionality—driving higher sales, stronger margins, and smoother omnichannel shopping.
Solution

Building a Seamless Same-Day Fulfillment Experience

Zoolatech engineered a mobile-first solution that unified store data, improved performance, and enabled same-day pickup through enhanced app functionality.
approve

Unified store data layer

Created a single source of truth for preferred store and ZIP code data, eliminating inconsistencies and reducing bugs across the mobile experience.
approve

Store-level inventory filters

Implemented advanced filtering so users can browse products by store availability and select items eligible for same-day or next-day pickup.
approve

Personalized store management

Added a “My Store” feature in the account tab, allowing users to save, switch, and view their preferred locations for faster order planning.
Results

Driving Omnichannel Growth Through Same-Day Pickup

The new BOPUS capability transformed customer behavior and financial performance—bridging digital and physical retail while improving operational efficiency.
Ellipse

$31M in incremental net sales

Same-day and next-day pickup drove a significant revenue lift by increasing conversion and in-store traffic.
Ellipse

$10.8M in annualized EBIT

Lower fulfillment costs and higher order volumes improved profitability across digital and store channels.
Ellipse

+6.8% contribution margin

The same-day BOPUS model delivered a stronger margin profile than traditional in-store transactions, validating the omnichannel investment.
Ellipse

+55% of same-day orders

More than half of sales growth was attributed to same-day pickup adoption, highlighting strong customer demand for instant fulfillment.
Business Value

Empowering Customers and Strengthening Omnichannel Profitability

The new BOPUS capability not only enhanced customer experience but also delivered lasting business value—positioning the retailer for scalable digital growth.
approve

Frictionless customer experience

Customers gained real-time visibility into store inventory and convenient pickup options, eliminating uncertainty and improving satisfaction.
approve

Sustainable profitability gains

Reduced fulfillment costs, higher conversion rates, and increased in-store traffic created a more efficient, profitable omnichannel model.