Success Story

Improved User Experience for Stanford Magazine’s Website

Building a scalable and easily managed content platform with full-cycle workflow automation and optimized performance for a leading alumni publication.
100%
editorial workflow automation with pre-publishing & inline commenting.
3X faster
performance with optimized search, cache, and advanced analytics.
Technologies

Technologies

Expertise

Expertise

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    Client Overview

    Stanford Magazine

    Stanford Magazine is published by the Stanford Alumni Association, Stanford University, whose purpose is nurturing an intellectual and emotional connection between readers and the University.

    The Stanford Magazine publishes articles from a broad spectrum that includes contemporary research, public policy, higher education, medicine, science and technology, art and entertainment, history, humor, and sports.

    Industries

    Social media

    Headquarters

    Stanford, CA, USA

    Company size

    100+ employees
    Challenges

    Modernizing Content Management for Mobile and Editorial Teams

    The core challenges involved creating a manageable, scalable platform that could prioritize mobile readers and simplify content consumption.
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    Platform scalability and editorial management

    Creating a scalable platform that could be easily managed by the editor's team and clients, who are not technically savvy.
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    Focus on mobile readers

    Develop a website with a specific focus on mobile readers, including younger alumni.
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    Content consumption and sharing

    Make content easier to consume and share by improving article readability, optimizing layouts for mobile devices, and enabling seamless social sharing across platforms to increase engagement among younger alumni.
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    Why They Chose Us

    Expertise in Mobile-First Web Development

    The selection is based on the capability to deliver scalable, performant websites tailored for non-technical editorial teams and younger alumni.
    Tailored AI strategy for each client

    Web modernization expertise

    Zoolatech was selected for its comprehensive expertise in web development and modernizing legacy platforms, which was critical for transitioning the vast library of articles to a new, robust, and scalable platform.
    Tailored AI strategy for each client

    Strategic project execution

    Our team was chosen for its ability to manage complex, end-to-end projects, including large-scale content migration, establishing new user-centric features, and optimizing the site for long-term performance and maintainability for the Media industry.
    Zoolatech is a senior-heavy engineering firm with Silicon Valley roots and a Miami HQ, specializing in legacy modernization, system re-architecture, and AI deployment to drive long-term, compounding value.

    2017

    Year Founded

    600+

    Employees

    96%

    Client Satisfaction
    Workflow

    Content Migration and CMS Optimization Workflow

    A phased process covering data extraction, clean-up, migration scripting, and tailored CMS configuration.
    Phase 1

    Content extraction and cleansing

    Using special tools, we got formatted text from HTML format, in which were all the articles. Manually removed the remaining special characters, formatting elements, and broken links.
    Phase 2

    Migration scripting

    Wrote import and export scripts to move articles to a new CMS.
    Phase 3

    CMS optimization

    Optimized a CMS to make it work quickly and added special tools for editors.
    Phase 4

    Feature implementation

    Added the search feature and configured it to work correctly.
    We modernized the CMS and optimized content delivery, resulting in faster publishing cycles and a better mobile reading experience.
    Solution

    CMS Development and Article Migration Strategy

    Implementing a new content management system with specialized tools and features for a streamlined editorial workflow.
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    Article data processing

    The team implemented special tools to get formatted text from the HTML format in which all the articles were. We then manually removed the remaining special characters, formatting elements, and broken links.
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    Migration and CMS optimization

    We wrote import and export scripts to move articles to a new CMS. We optimized the CMS to make it work quickly and added special tools for editors.
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    Enhanced user features

    We added the search feature and configured it to work correctly.
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    Editorial workflow tools

    The CMS was configured to include essential workflow features for the editorial staff, such as the pre-publishing mode, the “send for approval” option, and inline commenting.
    Results

    Successful Migration, Optimization, and Full Workflow Automation

    Achieving critical milestones for content volume, accessibility, and site performance.
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    Successful content migration

    Successful content migration from the previous CMS to a new one (8000 articles).
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    Accessibility improvement

    Made the website suitable for use by everyone, including people with disabilities, using Google Lighthouse and other Accessibility Testing Tools.
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    Performance optimization

    We accelerated the loading of the cache and added convenient tools for editors.
    Business Value

    Full-Cycle Automation and Enhanced Business Intelligence

    Building a robust CMS that streamlines editorial tasks and provides advanced insights into user behavior.
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    Editorial efficiency

    We added a custom CMS for article creation, with full-cycle workflow automation from initial draft to final approval. This included the pre-publishing mode, the “send for approval” option, and inline commenting, so editors can add comments directly within a document.
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    Business Intelligence

    We implemented an advanced analytics integration to receive data on the number of users, analyze their behavior, and identify the source of visitors to the resource.